"Field Trip to Mars" on the Magic Bus

An example of an immersive experience without a headset. McCann New York's work with Lockheed Martin to develop "Field Trip to Mars".  The project won 19 Lions awards in 11 categories at Cannes in 2016.  

Learn more from the 2 minute video below

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Virtual Reality at Twitch - A Discussion with Paul Dravis

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Thoughts on Virtual Reality Market Growth